Saif Alatrash is a VR developer and researcher at Coventry University. Currently, he is working as a Senior Technician – Digital Modelling & Visualisation at the National Transport Design Centre. His Phd focuses on enhancing the user experience in VR environments through gamification and storytelling strategies.

Using the state-of-the-art instruments to comprehensively interpret the meaning behind the subject matter. His primary objective is to bridge the gap between theory and practical application, effectively bringing theoretical concepts to life though interactive experience. Saif’s skill set encompasses 3D modeling, game mechanics, and performance optimization, ensuring the delivery of VR experiences that consistently exceed expectations.

Participants were recruited from Coventry Transport Museum and public spaces. One-way ANOVA approach was used to determine the significant differences between the proposed factors in the study. The study found that the absence of interaction in the immersive scenario reduced the mean score leading to a lack of constructive guidance during navigation. Whereas using Gamified and narrated approaches significantly increased the mean value of the participants compared to the control group. While many researchers argue that the utilisation of VR could improve the users’ level of presence, the study outcomes suggest that there are certain conditions that should be structured during the development process to facilitate better engagement with virtual content. To achieve these conditions, gamification and storytelling strategies have been found to be effective in delivering an interactive immersive experience for engaging with heritage artefacts and contents.

To access the VR experiment, please check the following link to download the APK file, (*This game is compatible with the Meta Quest 2 and above headsets):